Jerry Zagoritis is a political strategist and strategic communications consultant, specialising in narrative and message development, political branding, and campaign innovation. He holds a Master’s degree in Management in the Creative Industries from the University of St Andrews and a Master’s degree in Political Economy from the University of Essex School of Government. He is the Founder and Chief Strategist of Campaign Lab, an independent consultancy operating at the intersection of political strategy and strategic communications, and also serves as a senior advisor at a leading EU public affairs agency in Brussels. Jerry is the 1st Vice Chairman of the Board of Directors of the Hellenic American Union and a board member of Electa, Europe’s first multi-partisan campaign training programme for women. With a strong interest in Europe’s startup and innovation ecosystem, he is also the founder of the Zagori Impact & Investments Forum, an annual three-day event that brings together founders, entrepreneurs, investors, and policymakers. He regularly trains political candidates and campaign teams, contributes election commentary and forecasts to the media, and has been recognised with the International Rising Star Award by Campaigns & Elections in Washington, DC.